Are Your Advertisements in Compliance? The Rules of Advertising, Fines, The One-Click Rule, and Consumer Protection Policy

Maryland REALTORS® CEO, Chuck Kasky, Esq. and Legal Affairs Director, Kathleen Dartez, Esq. discuss the new advertising regulations set by the Maryland Real Estate Commission. They also explore the process of evaluating advertisements that could penalize the agent and the broker. Another update they discuss is the digital aspect of advertising such as social media, digital ads, and webpages.

1. "Advertising" means the use of any oral, written, visual, printed or electronically generated advertisement by a real estate licensee or other person on behalf of a real estate licensee.
2. "Advertisement" means any oral, written, visual, printed or electronic media advertisement and encompasses any correspondence, mailing, newsletter, brochure, business card, for sale or for lease signage or sign rider, promotional items, automobile signage, telephone directory listing, radio and television broadcasts, telephone solicitation and electronic media to include e-mails, text messaging, blogs, social media-networking websites, and/or internet displays.

For more information please visit: http://www.mdrealtor.org/Legislative/Current-Session/Legislative-News/post/is-all-of-your-advertising-compliant-with-the-law
https://www.dllr.state.md.us/license/mrec/mrecadvice.shtml